Teacher ideas: rich task: communication project

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Teaching focus

Communications activities help students to apply their learning while employing constructive and creative social action solutions. This activity provides a useful context to assess student learning.

What to do

Introduce the task explaining that students need to identify an audience to whom they wish to communicate and develop a communication product related to climate change.

As part of their communication project, students should anticipate any relevant issues and build appropriate solutions into their approach.

The communication product can be developed by small groups of two or three students. The following sequence is a suggestion for students to use when developing their communication product.

  1. Choose an audience, for example:

    • students
    • all of the student's school community
    • another school community
    • families in the local community
    • parents of school students
    • car users
    • local council
    • local shoppers
    • a specific community of internet users.
  2. Understand the audience:

    • What are the messages students wish to communicate?
    • How do they ensure the message is easy to understand?
    • How does the message relate to the audience?
    • Is the message to be conveyed positive or negative?
    • Choose a media type to communicate the message. What type of media is relevant to your audience?
  3. Use peer assessment to evaluate the communication product.
  4. Confirm with the teacher that relevant issues have been addressed using a suitable approach.
  5. Develop the communication product.
  6. Using peer and teacher feedback, modify the product.
  7. Present your product to your intended audience.
  8. Ask your audience for feedback.

Provide students with examples of media they could use.

Posters Stickers Postcards Media releases
Interview with local newspaper or community radio station PowerPoint presentation Email newsletter Piggyback on someone else's newsletter, eg school's, local sports group, or local public library
Web pages Blog Student conference Modified songs with a message
Puppet show Street theatre Letters to politicians, important people (decision makers) Photo display

Prior to starting the communication product, negotiate with students the process used to evaluate their work.

A rubric could be developed to support the assessment process.

Item to be assessed 1 2 3
Accuracy of the message      
Suitability of message to the audience      
Suitability of media used to convey the message      
Assigning roles of group members      
Contributions of group members to complete the task      
Feedback from the audience      

Teacher background

The communication product uses a similar approach to social marketing. The message can be used to benefit the audience and society if the message results in the people being influenced sufficiently to adopt particular behaviours.